Forever Bad For Ya

To air during the Super Bowl:

I've long since stopped getting upset when seeing Bob's songs used in ads, for a multitude of reasons.

But I do have a couple of quibbles about the ad itself: I don't like Bob being made into a historical artifact, like he's dead or something. He's still around, still making records, still filling concert halls. Hell, his last album (2006's Modern Times) debuted at #1 on the Billboard charts!

Second, the shot of the two girls at the end--the girl on left (meant to represent Bob's era) looks like she's from 1955, not exactly the swinging hipster girl that typically grooved to "Like A Rolling Stone" or "I Want You".

But since I bet the average Pepsi ad exec is about twenty-five, they look at anything pre-Star Wars as ancient history, so they have no idea what someone in the 60s might have looked like. Little Mary Jane there would've been grounded by her parents for owning a Bob Dylan record!